Before you start: open the deal and run Ask Jiminny on it, so it can read the emails and calls in order from first contact through to the close.
Copy the text below and paste it into Ask Jiminny âŹď¸
Track how this buyer described their problem and what they wanted, from first contact to the end of the deal.
Structure the output as:
The words they used at the very start, quoted from their earliest emails
How that description changed as the deal went on, and what prompted each shift
The terms they used for the problem that we do not use in our own messaging
Where their language and ours pulled apart, and where they started using ours
Finish with the phrases from this buyer worth borrowing for messaging, and why each one works
Quote emails verbatim and paraphrase calls â on a deal Jiminny reads call summaries rather than transcripts â and keep everything in date order. If the buyer's language never really changed, say so rather than inventing a shift. Ground every point in what the buyer said or wrote, and name the source.