Before you start: open Ask Jiminny Panorama and filter to the calls for the segment and period you want to report on.
Copy the text below and paste it into Ask Jiminny âŹď¸
Analyse these calls and produce a voice-of-the-customer report: the themes customers raise most often, and the exact language they use to describe their problems. Order by how often each theme appears.
Structure the output as:
Theme name and how many calls it appeared in
What customers are trying to achieve, or struggling with
Two or three representative quotes, verbatim
Whether the theme is growing, stable or fading across the period
Finish with anything surprising â themes you would not expect, or expected themes that are absent
Keep customer language verbatim; the wording itself is the insight for product and marketing. Report only what customers said, keeping their voice separate from the team's, and do not present a one-off remark as a trend. Name the call and account for every quote; where the calls show no theme, report that.