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What the Best CS Calls Do Differently

To find what your strongest customer calls do that the weaker ones don't, and turn it into standard practice.

Before you start: open Ask Jiminny Panorama and filter to a mix of your strongest and weakest customer calls over the period you want to review.

Copy the text below and paste it into Ask Jiminny ⬇️

Compare these Customer Success calls and work out what the strongest ones do that the weaker ones do not.

Structure the output as:

  • What the strongest calls have in common, each with a quoted example from a named call

  • What is missing or handled differently in the weaker calls

  • How customers respond differently in each group — what they volunteer, agree to or push back on

  • Finish with the three behaviours worth making standard practice across the team

Judge a call by how the customer responded and what it moved forward, not by its length or how confidently the CSM spoke. Only include a behaviour if it shows up in more than one strong call, and name the calls behind every comparison.

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